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Competing through organizational agility

Three distinct types of agility—strategic, portfolio, and operational—help companies compete. Each of them has its own sources and dangers.

01/12/2009
Donald Sull
The McKinsey Quarterly
Competing through organizational agility

Market turbulence did not begin with the fall of Lehman Brothers, and it will not end when the global economy recovers. Indeed, a variety of academic studies—using measures such as stock price volatility, the mortality of firms, the persistence of superior performance, the frequency of economic shocks, and the speed of technology dissemination—have concluded that volatility at the firm level increased somewhere between two- and fourfold from the 1970s to the 1990s.

 

Competing through organizational agility

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