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Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.

01/04/2008
Hayagreeva Rao, Robert Sutton, Allen P. Webb
McKinsey Quarterly
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

Pixar’s Brad Bird makes his living fostering creativity. In an interview, this director of two Academy Award–winning animated films (The Incredibles and Ratatouille) describes how he pushes teams of animators beyond their comfort zones, encourages dissent, and builds morale.

Bird’s experiences and anecdotes hold powerful lessons for executives in any organization seeking to nurture innovation.

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