01/08/2011 - Measuring the value of search
New McKinsey research estimates the impact of Internet search in the global economy,[...]
McKinsey & Company
McKinsey Quarterly
McKinsey Quarterly
What consumers want from online news
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
01/08/2007
Andre Dua, Liz Hilton Segel
McKinsey Quarterly
Andre Dua, Liz Hilton Segel
McKinsey Quarterly
Media companies have invested heavily in upgrading their online properties. A McKinsey survey of news consumers found that they have varying levels of satisfaction with brands and platforms, as well as a variety of motives.
Understanding these underlying attitudes can help media companies tailor their products and services to the desires of specific segments of consumers.
Contributi affini
01/06/2007 - Confronting proliferation... in online media: An interview with Yahoo!’s senior marketer
(Premium Members - Free Guest Access) Cammie Dunaway explains how she is preparing[...]
Thomas D. French
McKinsey Quarterly
McKinsey Quarterly
01/10/2011 - The great transformer: The impact of the Internet on economic growth and prosperity
The Internet accounted for 21 percent of the GDP growth in mature economies over[...]
James Manyika, Charles Roxburgh
McKinsey Global Institute
McKinsey Global Institute