Idee | Beni di largo consumo

21.11.2018

McKinsey & Company

Black Friday 2018

Consumers are eager, more digital, and willing to spend.

14.11.2018

Rassegna Stampa

I consumatori italiani sempre più fedeli alla qualità

Un'attenzione spasmodica al prezzo, non disponibile a compromessi sul prodotto. Ecco la sfida per i retailer.

04.03.2018

McKinsey & Company

How are consumers feeling about their finances?

In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.

15.12.2017

Rassegna Stampa

Le sfide future per il grocery retail tradizionale

Per McKinsey il rapporto con il consumatore si baserà sempre più su concetti di fidelizzazione innovativi.

09.11.2017

McKinsey & Company

Should CPG manufacturers go direct to consumer—and, if so, how?

The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?

25.10.2017

McKinsey & Company

Global customer and channel management: What the best CPG companies do

To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets. Which ones matter most, and where?

06.10.2017

Rassegna Stampa

Come cambia il food retail

Innovazione, distintività e professionalità: gli ingredienti per il successo nel grocery.

04.10.2017

McKinsey & Company

Lions (still) on the move: Growth in Africa’s consumer sector

Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need a tailored, data-driven approach.

30.05.2017

McKinsey & Company

Consumer sentiment around the world: Trending upward

In many countries, consumers felt less financial pressure in 2016 than they did the year before.

27.04.2017

McKinsey & Company

Design for value and growth in a new world

Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build lasting customer relationships.

27.04.2017

McKinsey & Company

Supply Chain 4.0 in consumer goods

In Supply Chain 4.0, supply-chain management applies Industry 4.0 innovations—the Internet of Things, advanced robotics, analytics, and big data—to jump-start performance, and customer satisfaction.

25.04.2017

McKinsey & Company

Playing catch-up in advanced analytics

Among CPG companies’ most underused assets are the vast quantities of data they generate. But there’s still opportunity to invest in industry-beating analytic capabilities.

05.04.2017

McKinsey & Company

How do winning consumer-goods companies capture growth?

Our detailed analysis of 53 companies reveals four major growth drivers.

23.03.2017

Rassegna Stampa

I margini secondo McKinsey

La conoscenza del comportamento di acquisto dei clienti costituisce la base per poter mettere in pratica strategie di prezzo che consentano di recuperare margini di guadagno.

13.02.2017

McKinsey & Company

Partnering with China’s retailers: A guide for consumer-goods companies

Companies must tailor their key-account-management model and capabilities to the Chinese context.