Simpler is (sometimes) better: Managing complexity in consumer goods
Here’s how consumer-goods manufacturers can master complexity—and even turn it to their advantage.
L'esperienza è il driver del retailing futuro
Secondo studi di McKinsey, il punto di vendita evolve con una logica darwiniana spinta dalle tecnologie. Una store wars già cominciata.
The sales practices of Europe’s leading consumer-goods companies
Our survey of more than 100 sales executives reveals best practices in customer and channel management.
Digital innovation in consumer-goods manufacturing
Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re doing this today—and how they might do so tomorrow.
Style that’s sustainable: A new fast-fashion formula
Stylish, affordable clothing has been a hit with shoppers. Now companies are trying to reduce its social and environmental costs.
The quest for quality in fresh-food retailing
In fresh foods, quality is critical—but hard to define and measure. Here’s how retailers can make the quality investments that yield the highest returns.
Western Europe’s consumer-goods industry in 2030
To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Chinese consumers: Revisiting our predictions
As their incomes rise, Chinese consumers are trading up and going beyond necessities.
Versa una nuova geografia del consumo
Il report "Urban world: The global consumers to watch" del McKinsey Global Institute.
Winning in consumer packaged goods through data and analytics
Our 2016 survey of North American companies highlights best practices in customer and channel management.
How big data will revolutionize the global food chain
Advanced analytics opens vast untapped potential for farmers, investors, and emerging economies to reduce the cost of goods sold.
Meet today’s American consumer
US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
Lessons from Latin America’s leading consumer-goods companies
Our survey of local and multinational companies yields useful lessons in how to navigate the dynamic Latin American market.
Can Latin America reignite growth by connecting with consumers?
The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth both globally and at home.
Playing catch-up: How to partner with the retailer of the future
Amid fundamental shifts in the retail and consumer landscape, consumer-goods manufacturers must rethink the way they manage key accounts.