Idee | Beni di largo consumo
I consumatori italiani sempre più fedeli alla qualità
Un'attenzione spasmodica al prezzo, non disponibile a compromessi sul prodotto. Ecco la sfida per i retailer.
How are consumers feeling about their finances?
In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Le sfide future per il grocery retail tradizionale
Per McKinsey il rapporto con il consumatore si baserà sempre più su concetti di fidelizzazione innovativi.
Should CPG manufacturers go direct to consumer—and, if so, how?
The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?
Global customer and channel management: What the best CPG companies do
To excel in customer and channel management, consumer-goods companies must emphasize different capabilities in different markets. Which ones matter most, and where?
Come cambia il food retail
Innovazione, distintività e professionalità: gli ingredienti per il successo nel grocery.
Lions (still) on the move: Growth in Africa’s consumer sector
Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need a tailored, data-driven approach.
Consumer sentiment around the world: Trending upward
In many countries, consumers felt less financial pressure in 2016 than they did the year before.
Design for value and growth in a new world
Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build lasting customer relationships.
Supply Chain 4.0 in consumer goods
In Supply Chain 4.0, supply-chain management applies Industry 4.0 innovations—the Internet of Things, advanced robotics, analytics, and big data—to jump-start performance, and customer satisfaction.
Playing catch-up in advanced analytics
Among CPG companies’ most underused assets are the vast quantities of data they generate. But there’s still opportunity to invest in industry-beating analytic capabilities.
How do winning consumer-goods companies capture growth?
Our detailed analysis of 53 companies reveals four major growth drivers.
I margini secondo McKinsey
La conoscenza del comportamento di acquisto dei clienti costituisce la base per poter mettere in pratica strategie di prezzo che consentano di recuperare margini di guadagno.
Partnering with China’s retailers: A guide for consumer-goods companies
Companies must tailor their key-account-management model and capabilities to the Chinese context.