Supply Chain 4.0 in consumer goods
In Supply Chain 4.0, supply-chain management applies Industry 4.0 innovations—the Internet of Things, advanced robotics, analytics, and big data—to jump-start performance, and customer satisfaction.
How do winning consumer-goods companies capture growth?
Our detailed analysis of 53 companies reveals four major growth drivers.
I margini secondo McKinsey
La conoscenza del comportamento di acquisto dei clienti costituisce la base per poter mettere in pratica strategie di prezzo che consentano di recuperare margini di guadagno.
Partnering with China’s retailers: A guide for consumer-goods companies
Companies must tailor their key-account-management model and capabilities to the Chinese context.
Simpler is (sometimes) better: Managing complexity in consumer goods
Here’s how consumer-goods manufacturers can master complexity—and even turn it to their advantage.
L'esperienza è il driver del retailing futuro
Secondo studi di McKinsey, il punto di vendita evolve con una logica darwiniana spinta dalle tecnologie. Una store wars già cominciata.
The sales practices of Europe’s leading consumer-goods companies
Our survey of more than 100 sales executives reveals best practices in customer and channel management.
Digital innovation in consumer-goods manufacturing
Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re doing this today—and how they might do so tomorrow.
Style that’s sustainable: A new fast-fashion formula
Stylish, affordable clothing has been a hit with shoppers. Now companies are trying to reduce its social and environmental costs.
The quest for quality in fresh-food retailing
In fresh foods, quality is critical—but hard to define and measure. Here’s how retailers can make the quality investments that yield the highest returns.
Western Europe’s consumer-goods industry in 2030
To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Chinese consumers: Revisiting our predictions
As their incomes rise, Chinese consumers are trading up and going beyond necessities.
Versa una nuova geografia del consumo
Il report "Urban world: The global consumers to watch" del McKinsey Global Institute.
Winning in consumer packaged goods through data and analytics
Our 2016 survey of North American companies highlights best practices in customer and channel management.
How big data will revolutionize the global food chain
Advanced analytics opens vast untapped potential for farmers, investors, and emerging economies to reduce the cost of goods sold.